Sales10 min
B2B Sales in 2025: How AI, Value and Trust Determine Results
Buyers are more informed, demanding and independent than ever. How AI, value-based approach and trust are changing B2B sales rules.
Jan 15, 2025Read
Lab Journal
SEO, AI and Digital knowledge unfiltered
Our thoughts, discoveries, and practical knowledge from the NEOLab laboratory on SEO, AI, and Digital Development.
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AI9 min
Artificial Intelligence and Consumer Behavior: How AI Is Changing Decision-Making in the Digital Environment
AI enables predicting, recommending and directing consumer decisions in real time, how this changes business strategies and consumer experience.
Jan 10, 2025Read
AI10 min
Generative Artificial Intelligence: Current State and Future Development Directions
Generative AI can create new content - text, images, audio and video. How this changes the understanding of AI's role in business and innovation.
Jan 5, 2025Read
AI8 min
Prescriptive Analytics and Artificial Intelligence: How AI Is Beginning to Influence Consumer Decisions
Prescriptive analytics is changing how AI influences consumer decisions, from forecasting to providing specific recommendations.
Dec 28, 2024Read
Sales10 min
How Artificial Intelligence Drives Marketing Development in Businesses
AI implementation in marketing is not just a technological improvement but a structural change that affects data analysis, customer understanding, and decision-making.
Dec 20, 2024Read
Strategy9 min
Artificial Intelligence and Consumer Behavior: Transition from Predictive to Generative AI
The transition from predictive to generative AI fundamentally changes how companies understand, influence, and interact with consumers.
Dec 15, 2024Read
SEO8 min
SEO and GEO Optimization: Why Visibility Is Changing, but SEO Isn't Disappearing
Alongside traditional SEO, GEO: generative search optimization is gaining ground. Why SEO remains the foundation of digital visibility.
Dec 10, 2024Read
Advertising9 min
The New Era of Digital Advertising: Google Ads, Meta and TikTok in the Context of Change
Platforms are increasingly taking over decision-making, automating targeting and optimization. How the advertiser's role is changing in the Google Ads, Meta, and TikTok environment.
Dec 5, 2024Read